REALISTIC PRICING MATTERS
Perhaps the most important point of all is this: Timing itself won’t sell your property, the right pricing strategy will.
Many homeowners believe that bringing a property to the market will automatically means it will achieve its full asking price. Unfortunately, today’s market doesn’t work that way.
Buyers are more informed and price-conscious than ever before. With a few clicks, they can compare your home against competing properties, review sold prices, and quickly decide whether your property represents good value.
That’s why getting the asking price right from day one is absolutely crucial.
A sensible asking price doesn’t mean giving your property away cheaply. It means launching at a figure that captures attention, generates enquiries, and encourages serious buyers to arrange viewings.
The first few weeks of marketing are often the most important. This is when your property receives the highest level of exposure and appears fresh to buyers actively searching the market.
If a property is priced too high, many buyers simply won’t view it. Over time, the listing can become stale, and buyers may begin to wonder why it hasn’t sold. That’s when price reductions often become reactive rather than strategic.
We’re seeing this more frequently in today’s market, with approximately one in three properties requiring a price reduction before finding a buyer. In many cases, properties that start too high can take significantly longer to sell than those launched at a realistic and competitive price.
The most successful sellers aren’t necessarily the ones who begin with the highest asking price.
They’re the ones who start smart.
At Forbes Estates, we provide honest, evidence-based advice to help you position your property correctly from the outset, giving you the best possible chance of attracting the right buyers and achieving a successful sale.
Thinking of selling in Preston, Chorley, South Ribble or the surrounding villages? Contact Forbes Estates today for a free, no-obligation market appraisal on 01257 273324.
Regards
Paul
